How to Create Google Analytics 4 Custom Reports (Step by Step)

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. It allows you to track various metrics and analyze data to make informed decisions. One of the great features of Google Analytics 4 is the ability to create custom reports. Custom reports help you focus on specific metrics that are important to your business. In this article, we will guide you through the process of creating custom reports in Google Analytics 4.

Step 1: Accessing Google Analytics 4

To create custom reports, you need to have access to Google Analytics 4. If you don’t have an account, you can sign up for free at Once you have access, log in to your Google Analytics 4 account.

Step 2: Navigating to Custom Reports

After logging in, you will be taken to the Google Analytics dashboard. On the left-hand side, you will see a menu. Scroll down and click on “Customization”. This will expand the customization options. From the expanded menu, click on “Custom Reports”.

Step 3: Creating a New Custom Report

Once you’re on the Custom Reports page, click on the “New Custom Report” button. You will be prompted to enter a title for your report. Choose a descriptive title that reflects the purpose of the report.

Next, you will be asked to select a report type. Google Analytics 4 offers three types of custom reports:

  1. Explorer: This report type allows you to create a report with multiple dimensions and metrics. It provides a flexible way to analyze your data.
  2. Flat Table: This report type presents your data in a tabular format. It is useful when you want to view data in a structured manner.
  3. Map Overlay: This report type visualizes your data on a map. It is great for analyzing geographical data.

Choose the report type that best suits your needs. For this example, let’s select the Explorer report type.

Step 4: Configuring Dimensions and Metrics

After selecting the report type, you will see two sections: Dimensions and Metrics. Dimensions are attributes of your data, such as page title or traffic source. Metrics are the quantitative measurements, such as pageviews or bounce rate.

Click on the “Add Dimension” button to select the dimensions you want to include in your report. You can choose from a wide range of dimensions available in Google Analytics 4. Select the dimensions that are relevant to your analysis.

Similarly, click on the “Add Metric” button to select the metrics you want to include in your report. Choose the metrics that provide meaningful insights for your analysis.

Step 5: Applying Filters (Optional)

If you want to apply filters to your data, you can do so by clicking on the “Add Filter” button. Filters allow you to narrow down your data based on specific criteria. For example, you can filter your data to include only traffic from a particular country or exclude certain pages.

Step 6: Saving and Viewing the Custom Report

Once you have configured your dimensions, metrics, and filters, click on the “Save” button. You will be asked to provide a name for your custom report. Enter a name and click on the “Save” button again.

Your custom report is now saved and ready to be viewed. To access your custom report, go back to the Custom Reports page and click on the report name. You will see your report with the selected dimensions, metrics, and filters.

Remember, creating custom reports in Google Analytics 4 allows you to focus on the metrics that matter most to your business. Experiment with different dimensions, metrics, and filters to gain valuable insights and make data-driven decisions.

Start creating your custom reports today and unlock the full potential of Google Analytics 4!

Ibraheem Taofeeq Opeyemi

I am a hard-working and help individual who isn't afraid to face a challenge. I'm passionate about my work and I know how to get the job done. I would describe myself as an open, and honest person who doesn't believe in misleading other people, and tries to be fair in everything I do. I'm Blogger | Website Designer | Website Developer | Content Writer | SEO Expert | Graphics Designer | WordPress Expert

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